Invisible works around me
Everything we see, smell hear and feel is a fraction of reality

The space around us has a past, present, and future - the materials that make up their architecture have properties and origins.

Choose a perspective on the invisible world and make it sensible.

What story do you want to tell? What are its properties? What might it look like? How can you make it sensible? Taste, smell, or touch? Do you want to use technology?

Prototype directions
1. Becoming invisible/
Invisible identity
‘invisible’ social identities and the processes by which they are manifested and occasionally sought.

invisibility can be seen as a strategy of escaping from institutionalised and organisational judgements and which presents a challenge to common notions of voice and identity.

The first face, you show to the world. The second face, you show to your close friends and your family. The third face, you never show anyone.
2. Doomscroll Terror
3. Microplastics in the blood stream
Infinite scroll
Products and services are designed with the intention of being addictive.

Spurred by my sleepless night at home - I had tons of work to catch up on, sleep to get, but I couldn't get off my phone, stuck endlessly scrolling through Instagram - post after post - feeling shit about myself but can't stop - two more minutes.
Infinite scrolling is a “web-design technique that loads content continuously as the user scrolls down the page, eliminating the need for pagination.”
The aim of several platforms is to prolong user engagement.

There is no end to the content, giving people a hard time walking away - triggering the "just five more minutes" which turn into 10+ minutes of aimlessly exploring.
"Infinite scrolling facilitates discovery."
Why is an infinite scroll preferred over tapping as a design choice?

On mobile devices, people are already conditioned to scroll. It is often easier to scroll than tap while holding a phone in one hand, especially as phone sizes get larger and larger. Considering this, infinite scrolling will often be an easier pattern for mobile users to navigate than a pattern that requires many taps.
Additionally, tapping requires users to make a choice. They need to process the choices that are presented and then choose which button to tap.

Scrolling often happens before the user has time to process a decision. This ties back to why it is so easy to spend heaps of time in an app that utilizes infinite scrolling, such as Instagram.
<< UNACCEPTABLE!!
Ocean of content
The behavior is repeated until a "reward" is delivered.

In the case of our social media scrolling, the reward is a post that we find to be funny, entertaining, or something we plain like. If we find something worthwhile, we stop scrolling long enough to take it in, and then it’s right back to scrolling, searching for the next post that scratches our itch.

This scrolling can sometimes feel automatic or mindless, more a result of conditioning than a constant choice.
Create a manipulative behaviour-reinforcing mechanism that induces discomfort.

Bite-sized (byte-sized?), addictive cubes(doses) of food/info that are *just enough* to scratch a little itch but not quite.

Maximising consumption = $$Profit$$
Cigarette smoke can take as long as 10 seconds to fully activate the brain, compared to eight-tenths of a second for sugar or salt. Alcohol and drugs are kind of somewhere in between.

Because speed is everything when it comes to these products, not just the manufacturing process, or the convenience in the packaging that lets us open and get the food out almost instantaneously, but the speed with which we eat them mindlessly.
Media and food
Aimless scrolling /
Consumption Addiction
“As a culture, we’ve become upset by the tobacco companies advertising to children, but we sit idly by while the food companies do the very same thing. And we could make a claim that the toll taken on the public health by a poor diet rivals that taken by tobacco.”
The use of excessive sugar, salts and fat + advertising
Direction
Representing through food
Making visible how industries prioritise fueling consumption, keeping us hooked
Translating an instagram feed into binge-y snacks

How can food represent information?
Approach
Temptation / Craving
+
A sense of no control / Overwhelm
+
Shame
one sweet mouthful away from a descent back to hell.